Privacy Policy

Effective Date: January, 2026

AG Cutlery ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website agcutlery.com (the "Site") and make purchases from our store. Please read this policy carefully to understand our practices regarding your personal data.

By using our Site, you consent to the data practices described in this Privacy Policy. If you do not agree with our policies and practices, please do not use our Site.

1. Information We Collect

We collect several types of information from and about users of our Site:

Personal Information You Provide
When you place an order, create an account, subscribe to our newsletter, or contact us, we may collect:

• Name and contact information (email address, phone number, shipping and billing addresses)
• Payment information (credit card details, billing address)
• Account credentials (username, password)
• Order history and preferences
• Communication preferences
• Custom order specifications and requirements
• Any other information you choose to provide

Automatically Collected Information
When you visit our Site, we automatically collect certain information about your device and browsing activity:

• IP address and location data
• Browser type and version
• Device type and operating system
• Pages visited, time spent on pages, and navigation paths
• Referring to the website or source
• Date and time of access
• Cookies and similar tracking technologies (see our Cookies Policy)

Information from Third Parties
We may receive information about you from third-party services such as:

• Payment processors (to facilitate transactions)
• Shipping carriers (to fulfill orders)
• Social media platforms (if you interact with us on social media)
• Analytics providers (to understand Site usage)
• Affiliate marketing platforms

2. How We Use Your Information

We use the information we collect for various purposes, including:

Order Processing and Fulfilment

• Process and complete your orders
• Arrange shipping and delivery
• Send order confirmations and shipping notifications
• Handle returns, exchanges, and refunds
• Provide customer support

Account Management

• Create and manage your account
• Authenticate your identity
• Maintain your order history and preferences
• Enable wishlist and saved items functionality

Communication

• Respond to your inquiries and requests
• Send administrative information (policy updates, security alerts)
• Provide customer service and support
• Send marketing communications (with your consent)
• Notify you about promotions, new products, and special offers

Site Improvement and Personalisation

• Analyze Site usage and trends
• Improve our products, services, and user experience
• Personalize your shopping experience
• Display relevant product recommendations
• Conduct research and analytics

Marketing and Advertising

• Deliver targeted advertisements
• Measure advertising effectiveness
• Conduct marketing campaigns
• Track affiliate referrals and commissions

Legal and Security

• Comply with legal obligations
• Prevent fraud and unauthorized transactions
• Protect our rights and property
• Enforce our terms and conditions
• Resolve disputes

3. How We Share Your Information

We do not sell your personal information to third parties. However, we may share your information in the following circumstances:

Service Providers
We share information with trusted third-party service providers who assist us in operating our business:

• Payment processors (Shopify Payments, PayPal, etc.)
• Shipping carriers (USPS, UPS, FedEx, DHL, etc.)
• Email service providers
• Analytics providers (Google Analytics, etc.)
• Marketing and advertising partners
• Hosting and infrastructure providers
• Customer service platforms
• Affiliate marketing platforms

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

Legal Requirements
We may disclose your information if required by law or in response to:

• Court orders, subpoenas, or legal processes
• Government or regulatory requests
• Investigations of fraud or illegal activity
• Protection of our rights, property, or safety
• Enforcement of our policies and terms

Business Transfers
If we are involved in a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control.

With Your Consent
We may share your information for any other purpose with your explicit consent.

4. Data Security

We implement appropriate technical and organisational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

• SSL/TLS encryption for data transmission
• Secure payment processing through PCI-DSS compliant providers
• Regular security assessments and updates
• Access controls and authentication
• Employee training on data protection

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Factors we consider when determining retention periods include:

• The nature and sensitivity of the information
• Legal and regulatory requirements
• Potential for fraud or security incidents
• Business and operational needs

When we no longer need your information, we will securely delete or anonymize it.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

Access and Correction
You can access and update your account information by logging into your account or contacting us.

Data Portability
You may request a copy of your personal information in a structured, commonly used format.

Deletion
You may request deletion of your personal information, subject to certain legal exceptions.

Opt-Out of Marketing
You can unsubscribe from marketing emails by clicking the "unsubscribe" link in any marketing email or by contacting us. Note that you will still receive transactional emails related to your orders.

Cookie Management
You can manage cookie preferences through your browser settings. See our Cookies Policy for more information.

Do Not Track
Some browsers have "Do Not Track" features. Currently, we do not respond to Do Not Track signals.

To exercise any of these rights, please contact us using the information provided below.

7. International Data Transfers

We serve customers globally and may transfer your information to countries outside your country of residence, including the United States. These countries may have different data protection laws than your country.

When we transfer your information internationally, we take appropriate safeguards to ensure your information remains protected in accordance with this Privacy Policy and applicable laws.

8. Children's Privacy

Our Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will delete such information.

9. Third-Party Links

Our Site may contain links to third-party websites, including social media platforms, payment processors, and affiliate partners. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any information.

10. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information we collect, use, and disclose
• Right to request deletion of your personal information
• Right to opt-out of the sale of personal information (we do not sell personal information)
• Right to non-discrimination for exercising your privacy rights

To exercise these rights, please contact us using the information below.

11. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR):

• Right of access to your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent
• Right to lodge a complaint with a supervisory authority

Our legal basis for processing your information includes:

• Performance of a contract (order fulfilment)
• Legitimate interests (business operations, fraud prevention)
• Consent (marketing communications)
• Legal obligations (tax, accounting, compliance)

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. We will post the updated policy on this page with a revised "Effective Date."

Material changes will be communicated through a prominent notice on our Site or via email. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

AG Cutlery
Phone: (866) 376-2745
Email: info@agcutlery.com
Website: www.agcutlery.com

We will respond to your inquiry within a reasonable timeframe, typically within 30 days.

By using our Site, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.